Display Advertising & Retargeting

INTRODUCING…

Our Done-For-You, Flat Rate Display Advertising and Retargeting Platform…

NO MARKUP!

No padded CPMs (cost-per-thousand impressions) based on volume like other platforms.

Our rate is your rate and that’s wholesale.

Done-For-You (DFY): Just pay us a flat monthly rate to set up, manage, optimize and monitor your campaigns.

  • Proprietary Algorithm & Advanced Machine Learning, for Campaign Optimization
  • Contextual Ads Shown on Websites that are Relevant to your Business
  • Geo-Fencing to Limit your Ads to Specific Demographic Areas
  • Programmatic Buying in 4ms (milliseconds)
  • Geo-Conquest Targeting of your Competitors Customers who are “In-market”, Right Now
  • Powerful Brand-building and Customer Winbacks

Is Your Website Generating Revenue,
Bringing You New Customers, Clients or Patients Daily…
or, is it more like a Giant Revolving Door?

Imagine you created an advertising campaign that prompted 100 people; new prospects to walk into your business, look around for a few seconds and then 98 of those prospects walked out without saying a word to you and certainly, without buying anything or signing up for your email list. How would you feel? Not good, right?

That scenario would be pretty demoralizing and a terrible waste of money.

NEWSFLASH! Your website, and this is not exclusive to you, is operating this very way–every single day and it’s a terrible waste of money.

How do You Solve this Problem?

What if there was a way to return those 98 visitors to your business or at the very least, remind them of their visit to your site?

ANSWER: Send them a little…”digital” billboard of your business to remind them of your product or service they were interested in (or their abandoned shopping cart) and send those reminders until they come back and take your desired action!

Giant Revolving Door
Got Retargeting?

The Solution is
Display Advertising and Retargeting Campaigns
 

Market Leader BIZ offers Done-for-you, Display Advertising and Retargeting services for our clients who want to take advantage of the most cost-effective form of advertising online.

With our Display Advertising and Retargeting services, you can achieve top-of-mind awareness and brand recognition with the 98% of your website visitors, bring back abandoned shopping cart prospects and convert more sales.

Show your prospective customers that you’re on the cutting edge of technology and have the marketing savvy of a large corporation but, without the massive advertising budget.

 

Need to Amplify Your Brand and Create Greater Awareness?

In marketing, there’s an axiom known as “The Rule of 7” developed in the 1930’s by Hollywood, Movie Executives. They discovered that the movie-going public needed to hear or see a new movie advertisement seven times before they were consciously aware that a movie had been released and in theaters.

In the world of sales, it is a well established fact that 80% of sales occur after the 5th contact with a prospective customer and that prospect must have between 7-12 exposures to your company, salesperson or product information before making a buying decision.

Display Advertising and Retargeting not only lift your brand’s profile in your market but amplify it, accomplishing brand awareness (brought on by subconscious familiarity), subsequently collapsing the time frame of your sales cycle. You can seize the persuasive influence of the Rule of 7, with rich display advertisements on our platform.

Our team manages the back end, tech-stuff, optimizes, monitors and manages your campaigns for sales conversion success, so you don’t have to. We work with you to build campaigns that target your ideal customers.

How Display Advertising & Retargeting Work…

As the diagram below illustrates, a potential customer visits your website and leaves without checking out of their shopping cart or setting an appointment or optin into your list with their email. When this happens and your prospect visits other websites such as CNN, ESPN, The New York TImes, Yahoo etc., and a very complex bidding process (programmatic buying) among advertisers, takes place, in a matter of milliseconds called, Real-time Bidding or RTB for short.

Market Leader BIZ Retargeting

Real-Time Bidding technology has re-invented traditional banner advertising. In the same way that search engines use keywords, RTB uses behavioral and demographic data to target ads at specific audiences, producing results like never before. Until now, the power of RTB has only been available to big-budget brands and agencies. We believe that advertisers of all sizes should have access to world-class RTB technology. That’s why we are bringing it to you today.

How We Do It and Why We’re Different…

TRACKING & MONTHLY REPORTING

  • Transparent reports provide valuable insights into website ad placements, geographic territory and context
  • Key Performance Indicators included: Impressions, Clicks, eCTR, Post Click Conversions, Post View Conversions
  • Retargeting Groups: Main Count, Delay Count, Conversion Count, Desktop Delay Count
  • Results are reviewed, strategies evaluated and continual adjustments made to targeting and placement based on performance

 

We target your specific audiences who are “in the market” to buy or set an appointment today. We can even target B2C or B2B customers for your business category, right down to a specific geographic area and zip code. How?

Machine Learning: Our system compiles key indicators of actions performed by online consumers, prior to making a purchase of a product/service similar to yours and then targets those individuals who perform these same actions, to position your ads in front of them.

Proprietary Optimization Method: Our in-house algorithm provides highly-intelligent, advanced targeting that fine tunes your ideal buying audience, based on consumer behavior and discards the “suspects” who are not in buying mode, thus saving you thousands of  impressions (and ad dollars) on uninterested prospects. This feat of software engineering, if developed by an outside firm, would’ve cost several million dollars and is our platform’s claim to fame. This process isn’t available anywhere else in the RTB space.

Like Audiences: Have a list of your customer’s email addresses? Provide it to us and we’ll use 80 points of data analytics to develop a profile of your ideal prospect. We then search for these prospects across the web and target them aggressively with your ads.

Intelligent Branding: We display your ads to just the right audience, at the precise time, for optimal brand awareness, so your business becomes recognized upon sight and ultimately the familiar choice to conduct business.

Unparalleled Support, Analysts and Engineers: We are experts at digital marketing and advertising and you are an expert at your business. Our job is to keep the complexity of this technology and strategy simple. Our team works to create customized campaigns that leverage the most ideal targeting solutions in the marketplace today, for your business’ success.

Our objective is to generate more leads for you and convert those previous visitors into return visitors and customers, leading to more profit for you. Our expertise with this technology will get you the best placements and lowest bids on the market, maximizing your ad spend, expanding your reach, while identifying your ideal customer.

The End-result?

Qualified sales opportunities for you and your team, with prospects who are ready, willing and able to buy your products and services today.

Display Advertising and Retargeting create the top-of-mind, brand awareness your small-to-mid-sized enterprise needs to survive and compete with the bigger players in your market.

Display ads and retargeting are the ultimate leverage tools of advertising. Now you can compete with the big boys…and dominate your marketplace!

Numbers You Should Know…

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Retargeted Prospects are 70% more likely to buy and 50% will spend more.
–Criteo
Retargeting led to a 1,046% increase in branded search and 726% lift in site visitation in four weeks.
–comScore
Retargeting can boost ad response up to 400%.
–CMO.com
Programmatic Display revenues to exceed $32 Billion in revenues by 2019.
–emarketer.com

Features and Benefits

[icon name=”gavel” class=”” unprefixed_class=””] Real Time Bidding: We bid in one cent increments, so pricing is always the lowest it can possibly be, at any given moment and never a penny more.

[icon name=”crosshairs” class=”” unprefixed_class=””] “Friendly” Traffic: 37% of online consumers view retargeted ads positively and 58% notice online ads for products they’ve searched for previously.

[icon name=”pie-chart” class=”” unprefixed_class=””] Real-time Stats: See how many prospective customers your ads are shown to, how many clicks they’ve received and how many have converted into your desired action (sale, opt-in, completed form, appointment).

[icon name=”money” class=”” unprefixed_class=””] Value Proposition: Retargeting creates opportunities to re-purpose marketing and advertising campaigns, improving ROAS (return on ad spend) while reducing additional expenditures, achieving greater profit margin.

[icon name=”users” class=”” unprefixed_class=””] Prospects on Demand: Today, paid traffic is your best friend. Positioning your business in front of those prospects who are “in-market” today, is money well spent. If you’re looking for prospects who are within 5 miles of your medical or dental practice or if you’re an auto dealer and are looking for buyers within 10 miles, we use pinpoint precision targeting to put your marketing message in front of their eyes.

[icon name=”caret-up” class=”” unprefixed_class=””] Marketing Triangle: The right message, to the right market, on the right medium (The Marketing Triangle) is the Zero Moment of Truth in the consumer buying-decision, process. No other advertising medium delivers customers to you at that moment, like Display Advertising and Retargeting.

TARGETING YOUR PROSPECTS WITH PINPOINT PRECISION…

Data-driven Insights

Data-driven insight through our proprietary, optimization process, accesses a multitude of data points to find your customer and position your ads in front of them.

Geo-conquest

Identify your Competitor’s brand or websites and we’ll position your ads to appear before their prospects, while they’re “in-market” to make a purchase.

Customer Avatar

Know your customer? Give us the demographic and socio-economic intel or the emails of your customers and we’ll target those who fit the profile.

Geo-fencing

Have a local business and want to identify only those who live within a certain radius from your business, no problem. We restrict the visibility of your ads to prospects in that area.

Contextual Ads

Generate prospects in the right context for your product or service. If you know the relevant websites that your ideal customer visits, give us that list and we’ll place your ads there too.

Day Part

Own a local business that has normal operating hours? Schedule your ads to run during those hours only and save a great deal of money.

CASE STUDIES

CLICK IMAGE TO ENLARGE

Need More Case Studies?

Click the link below to download our Case Studies Report and “Retargeting Advertising, The Best Kept Secret in Marketing:
More Leads, Sales & Profit for Your Local Business“…

DIAL UP YOUR REVENUE!

Click the button below to schedule an appointment with one of our specialists
to discuss how Display Advertising and Retargeting can drive more qualified
customers, clients or patients to your business and generate more sales and profit.
Use coupon “MLBW1”.

Recoup your advertising investment with Market Leader BIZ,
Display Advertising and Retargeting.

Welcome to Market Leader BIZ